Binance and Coinbase: How exchange-brokerages spread crypto gospel

Started by OZER, Dec 29, 2021, 10:49 PM

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Major cryptocurrency exchanges, such as Binance and Coinbase (COIN), are spreading crypto-gospel to entice users to stay within their trading ecosystems. The promotional initiatives of Binance and advertising language used by Coinbase are becoming increasingly fused with religious overtones.



Binance is the largest cryptocurrency exchange in the world. It is a relative newcomer to the cryptocurrency space as it was founded in 2017. The centralised exchange (CEX) was founded by Changpeng Zhao, known as CZ, and is registered in the Cayman Islands. Binance was first set up in China but had to depart after the nation's increasingly hostile attitude towards cryptocurrencies.

The company does not like criticism of its operations, and its CEO gave a warning against reading criticism of the crypto-space in mass media outlets. Concerned about the increasing amount of fear, uncertainty and doubt (FUD) in media articles about crypto, CZ tweeted: "If you associate yourself with FUD even just reading them, you are likely to become poorer."

Read more: UK's finance watchdog declares Binance is 'not capable' of being supervised

In response to difficulties in positively promoting itself in the mass media, Binance is attempting to build a community of enthusiastic supporters. They have been given a mission to grow the adoption rate of the exchange in the face of competition from rivals such as Coinbase, Kucoin and FTX.

One scheme developed by the world's largest cryptocurrency exchange is the Binance Academy, which is described on the exchange's website as "a one-stop guide to all things crypto". It has been developed as a learning resource for both rookies and veterans who are trying to develop their crypto trading strategy.

Read more: Live crypto prices

Another scheme is the proliferation of the so-called 'Binance Angels' movement. This is the exchange's initiative to build a core of experts across the world who can enthuse cryptocurrency advocates to adopt Binance as their key entry and exit point within the sector.

The Binance Twitter account has advertised the initiative by tweeting, "help us with advancing crypto adoption by becoming a Binance Angel today". One Angel, known as Jager, described the initiative in a testimony on the company's webpage that was littered with religious overtones.

The testimony read: "Binance Angels are more than volunteers, they're representatives of Binance's vision. Angels are people who want to contribute towards Adoption and Freedom of Money. They're the ones that truly believe in cryptocurrency, blockchain and Binance and want to help others join the movement. Our Angels are the closest to the users and are thus the ones that are best suited to discuss and assist them."

Binance has come under investigation by the US Internal Revenue Service on allegations of tax offences and money laundering. It has also come under the scrutiny of the UK Financial Conduct Authority and in June 2021 the centralised exchange was ordered to stop all regulated activity in Britain. Binance needs all the make-over it can get as it has had its reputation damaged after numerous exchange-wide hacks. The last major attack was in May 2019 when cyber thieves stole $40m (£30m) worth of bitcoin from the exchange.

full article: https://uk.finance.yahoo.com/news/bitcoin-ethereum-news-latest-binance-coinbase-exchanges-spreading-crypto-gospel-brokerages-000150059.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAAzq1CMh4bl9ptOcJA0EdUMjBxUEq6Ymb3l-YGzRr6EBgFXt4YYn_8IA9CFaPW0kioc7qXiIgrY2W0Cug4jPZMa3a4uKOuCJHs8Lo6rIWGMr4RWejALMUIi1qAQLCsH0brKUwcCnsSHvCc1M-LetHshKtiWB3dxK3-QRBmm8KvMC
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